Why creatives should stop shunning AI and start collaborating with it—because agencies already are.

Hugging Face isn’t just where LLM nerds go to hang out—it’s also quietly become one of the best places to get free, no-fluff training in applied AI. Whether you’re job-hunting, upskilling, or just curious how the machines work, these courses are worth your time.

So you’ve mastered prompt engineering—kind of. You know how to write instructions that make a large language model sound like a polite customer service rep or, depending on your business needs, a swashbuckling pirate with strong opinions about “The Goonies”. But sometimes… prompts alone aren’t enough. You need to train the thing. Welcome to the next level.

So, you’ve heard the hype. Prompt engineering is the it job right now. AI is exploding, companies are scrambling for talent, and suddenly everyone wants to be the one whispering sweet nothings into the digital ears of ChatGPT, Claude, and Midjourney.

But what does a Prompt Engineer actually do and what do you need to know?

If you're picturing a job where you just type "make this better" into ChatGPT and cash a six-figure paycheck—sit down, bestie. It’s more than just clever phrasing and good vibes. But, don’t worry, I’ve done the legwork. I browsed through heaps of job listings and pulled the most common skills you’ll need to know to land a job in Prompt Engineering…

There’s a lot of hype around AI right now—some of it deserved, some of it delusional, and some of it written by people who’ve clearly never touched a command line. But in between the buzzwords and billionaire egos, there are AI tools that actually work. Like, really work. Like “why am I smiling at my screen like this is sorcery?” work.

In the simplest terms: Prompt Engineering is the art of getting an AI to do what you want.

They say, “If you build it, he will come.” But what if you’ve already built your career, and all that came was burnout?